Marketing & Commercial Growth Director / CMO
Own the marketing and growth agenda end to end: strategy, teams, agencies, budgets and P&L impact across markets. Multi-market roles in CEE and DACH.
Permanent leadership role
Marketing & Business Growth Leader
Growth you can measure in profit.
Senior marketing and commercial leadership for companies scaling internationally. Strategy and execution in one hand: 20+ years, 15+ markets, 200+ strategic and GTM projects, 4x international Marketing Director / CMO - and a 9x profit turnaround in the most recent role.
Available from Q4 2026 for Full-Time, Interim or Fractional leadership roles.
9xprofit in 12 months
20+years leading growth
15+CEE and DACH markets
200+strategic and GTM projects
4xinternational Marketing Director / CMO
When boards and CEOs bring me in.
Marketing spends, sales does not follow
Budget goes out, leads and revenue do not come back in proportion, and nobody can say exactly why.
Growth has flattened
The product is good and the market is there, but the next lever is unclear and the team is busy rather than effective.
Expansion stalls on paper
New markets, channels or partner networks are on the plan but not on the P&L.
A leadership gap in marketing or commercial
A capable team without senior direction, a turnaround that needs an experienced hand, or a role that needs to be filled now - permanently or for a defined period.
Three ways to work together.
The same leadership, in the format that fits the company. Each is built around one thing: a repeatable, measurable path to profit.
Interim Marketing / Growth Leader
Step in for a defined period: bridge a leadership gap, run a turnaround or expansion, stabilise the team and hand over a working system.
Typically 3-12 months
Fractional CMO
Senior leadership for companies that need direction and execution discipline without a full-time executive - leading the team, partners and agencies to results.
20-40% of FTE, ongoing
What I bring in every format
- Growth and go-to-market strategy
- Leadership of teams, agencies and partners
- Brand and performance integration
- International expansion
- Team development and mentorship
- AI-enabled marketing efficiency
Proven track record.
Measurable results from roles where I owned the plan, the team and the budget - across B2B, B2C and B2B2C.
9xEdimo
Profit in year 1 across CEE and DACH, +600% POAS, +260% leads. Year 2: 3x additional profit.
+10 ptsSubway
CEE performance vs. global across 13 markets, media cost -34%.
Nr. 1Alza
Lead media strategist behind five years of growth to market leadership.
#2Volkswagen
Market share in year 2 after a new brand communication system.
+40%Tesco
Online sales in 12 months after launch.
#1Heineken
Zlaty Bazant strengthened via brand building and activations.
200%Yoplait
Flagship relaunch vs. target; market share from 21% to 29% across 4 CEE markets.
+45.7%SkyEurope
Passenger growth and the most profitable half-year in company history, 8 markets.
30+Teams led
Cross-functional and agency teams, 10+ industries, 2 divisions built from scratch at WPP MediaCom.
Brands I have led or built growth for
HeinekenUnileverP&GCoca-ColaTescoSubwayBayerAlzaGoogleSonyVolkswagenAudiSkodaYoplaitH&MUniCredit BankKooperativaE.ONShelleBayHome CreditCSOBAcrossEdimoDexfinitySkyEuropeGroupe BelWPP MediaComGroupMMindshareOMDDDB
What clients say.
More references on request and on LinkedIn.
"Excellent work! Most appreciated and well done in such a short timeframe!"
JG
Justin GoesCEO, Subway Europe
"Key architect of our communication system - we are now selling better than ever before."
MC
Marek ChovanecMarketing Manager, VW Slovakia
"First-class marketer and brand builder. Passion and boldness. Strongly recommended!"
VR
VladimÃr RadosaMarketing Manager, Heineken Slovakia
Growth systems I have built.
Two operating models I developed and run as standalone programmes, alongside leadership roles.
Grow & Prosper
Growth diagnostic, growth engine and growth operating system for B2B companies. Marketing, sales, agencies and data orchestrated into one system.
Explore Grow & ProsperMarket Domination System
A done-for-you B2B client and partner acquisition engine: target list, multi-channel outreach, AI-enabled personalisation and a sales-ready pipeline in 6 months.
Learn more
Milan ObetkoBratislava and Prague
Marketing & Business Growth Leader.
I help companies find the next source of growth, prove it in numbers and then navigate it - across markets, channels and partner networks. My strongest asset is integration: marketing, sales, agencies and data working as one growth system instead of disconnected campaigns.
Four times international Marketing Director or CMO, former agency strategic planning director at WPP MediaCom. Teams of up to 30 people, agency networks of 15+ partners, 200+ integrated strategies. Since 2023 I add AI-enabled workflows to everything I build - for efficiency, not for show.
Open to Full-Time, Interim and Fractional leadership roles across CEE and DACH.
English (fluent, CAE), Slovak and Czech (native), French (intermediate). Master's in Business Management, University of Economics Bratislava.
- 2023 - 2026Edimo.comMarketing & Commercial Growth Director, CEE & DACH - 5 markets, 9x profit turnaround
- 2022 - 2023DexfinityHead of Strategy - e-commerce marketing accelerator
- 2019 - 2022SubwayMarketing Director CEE - 13 markets
- 2010 - 2015MediaCom / WPPStrategy Director, Head of Insight & Beyond Advertising
- 2007 - 2010Yoplait / General MillsMarketing Director CEE - 4 markets
- 2005 - 2007SkyEurope AirlinesMarketing Manager CEE - 8 markets
- 2001 - 2005Groupe Bel, HeinekenGroup Brand Manager, Brand Manager
Looking for a senior marketing and growth leader? Let's talk.
Full-Time, Interim or Fractional - across CEE and DACH. Based in Bratislava and Prague, working internationally.